The Approach: Emphasize convenience, choice and control, and educate with clear graphics. Campaign included two websites, educational materials, and social.
The Results: The programs currently drive 0.1–0.3% of volume.
My Contributions: Develop and advise on copy and design for websites, social posts, direct mail, videos, fact sheets, FAQs, talking points, newsletter articles, and press releases. Collaborate with multiple teams to produce pieces and implement changes in compliance with regulatory requirements and miscellaneous program shifts.