The Challenge: Collaborate with multiple teams to make the energy bill assistance site easier to understand and navigate.
The Approach: Consult with the customer experience team to learn the top pain points. Then ease the customer journey by reorganizing the site around two crucial questions: Is your bill past due? Do you need ongoing help?
The Results: A cleaner, clearer energy assistance site that helps customers through a stressful time — and makes all the internal teams happy.
My Contributions: Writing, editing, image selection, production management.
Heidi Dean Writes 