Videos for Web/Mobile

The Challenge: Introduce Ameren Missouri customers to the why, how, features and benefits of smart meters; tell them about the installation process; and connect the program to the Smart Energy Plan – in a maximum of 90 seconds.

The Approach: Create two videos, one live action, one animated and make them relatable, friendly and upbeat.

The Results: Informative resources for online, social and customer support staff.

My Contributions:  Copy, look and feel, pacing, and sound design details.

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