The Challenge: Introduce Ameren Missouri customers to the why, how, features and benefits of smart meters; tell them about the installation process; and connect the program to the Smart Energy Plan – in a maximum of 90 seconds.
The Approach: Create two videos, one live action, one animated and make them relatable, friendly and upbeat.
The Results: Informative resources for online, social and customer support staff.
My Contributions: Copy, look and feel, pacing, and sound design details.
Heidi Dean Writes 